Uganda Tourism Board (UTB), in partnership with key stakeholders has on Thursday launched the Rwenzori Tourism Destination Management Plan (TDMP) at a media briefing held at UTB offices in Kampala.
This milestone marks a significant step in strengthening the Rwenzori region as a competitive, sustainable, and inclusive tourism destination.
Addressed by Juliana Kagwa, CEO Uganda Tourism Board, the conference was graced by representation from the Ministry of Tourism Wildlife and Antiquities, Private Sector from Kasese District and the Centre for the Promotion of Imports from Developing Countries (CBI), an implementing partner.
In her remarks, Kagwa emphasized that the Rwenzori Mountains famously known as the “Mountains of the Moon” offer unique attractions, from snow-capped peaks and diverse wildlife to rich cultural heritage.
“The Destination Management Plan will provide a structured framework to harness these resources, improve visitor experiences, and ensure that local communities benefit from tourism growth,” she said.
The private sector representative from Kasese Kiiza Alex commended UTB and its partners for prioritizing the region.
He noted that the TDMP is a welcome intervention that will address persistent challenges such as limited infrastructure, inadequate promotion, and fragmented stakeholder coordination.
He further stressed that local operators and communities are ready to play their role in ensuring sustainable development of the tourism sector.
On behalf of CBI, Martjin Harlaar, the Country Lead, highlighted the organization’s role in supporting capacity development, product diversification, and market access for the region.
He underscored that the TDMP is aligned with global best practices and provides a blueprint for unlocking the Rwenzori’s potential in eco-tourism, adventure tourism, and community-based tourism.
The launch attracted extensive media attention, with journalists engaging the panel on how the TDMP will directly improve accessibility, service quality, and safety for visitors.