Uganda Tourism Board (UTB) in partnership with the Uganda High Commission in Kigali is set to showcase Uganda’s tourism potential during the 26th Commonwealth Heads of Government Meeting (CHOGM) 2022 in Kigali, Rwanda.
The CHOGM 2022 will take place from 20th-25th June 2022 in Kigali, Rwanda. Prince Charles will represent Queen Elizabeth who cannot travel over her health and age.
On Saturday, the Uganda High Commission, Kigali, and UTB hosted the Ugandan Night at the Chancery in Kacyiru and unveiled the new Pearl of Africa destination brand to multitudes of potential travellers in the city of Kigali.
UTB said Uganda’s tourism private sector will also participate in networking opportunities during the Street Festival that will showcase Uganda’s unique cuisine and entertainment for Uganda tours in partnership with the Uganda Tourism Association.
Rwanda is the second leading source market for Uganda after Kenya, fetching over 22.660 tourists in 2020, following a significant decline in arrivals in 2019.
Both countries share common transboundary ethnicity, history, culture and natural resources.
“Therefore, these shared resources and heritage call for collective marketing and tourism product development through collaborative transboundary interventions,” said Uganda’s Deputy High Commission to Rwanda, Anne Kansiime.
“Uganda’s participation in CHOGM 2022 is an excellent opportunity to promote Uganda’s tourism opportunities under the “Explore Uganda” destination brand and to communicate to CHOGM 2022 delegates about the transboundary tourism products between the two nations,” she added.
UTB Chief Executive Officer, Lilly Ajarova, applauded the Uganda High Commission in Kigali for spearheading Uganda’s tourism promotion during the CHOGM 2022.
“The event and its side activities will create amazing tourism opportunities for Uganda’s public and private sector stakeholders but also promote intra-regional travel between the two states,” she said.
The East African Community has developed a joint marketing strategy that will position East Africa as one a single tourism destination. Member states will create itineraries that include; exclusive tourism experiences across the six countries. Travel in the region has also been enhanced by the East African Tourist Visa between Uganda, Kenya and Rwanda.