The Uganda Tourism Board (UTB) in partnership with Private Sector Foundation Uganda (PSFU), Uganda Tourism Association (UTA), Mastercard Foundation and Adventure Vacation Safaris are hosting a domestic tourism promotion tour at Murchison Falls in a bid to promote domestic tourism, and revive the tourism industry which was badly hit by the COVID-19 pandemic.
Dubbed ’Fellowship on the Nile’, the event will see UTB and it’s partners hosting over 50 Ugandan Rotarians and other local Ugandans between 25th and 27th of March 2022, who will later-on become Ambassadors of Uganda’s tourism industry.
The PSFU Chief Membership Officer, Francis Kisirinya said the country needed to find a mechanism of reviving the tourism sector, and help it build resilience to survive the challenge brought about by Covid-19 pandemic.
Kisirinya said PSFU and its partners under their Economic Recovery programme, are endeavoring to re-market and encourage Ugandans to visit the country’s tourism destinations so as to build local tourism.
“After the outbreak of COVID-19 pandemic, the tourism sector, not only in Uganda, but world-over was the worst hit due total global lockdown. All our efforts now are towards the recovery of the sector by improving the quality of our goods and services. Under Buy Uganda Build Uganda (BUBU), we decided as a country to give credit to our goods and services. As Ugandans, it is very important for us to spend the money in our services. Ae should take advantage and visit your parks. We believe that when we all play a role, the tourism Sector will recover quicker, and build resilience,” he said.
The domestic tourism promotional tour comes just a few months after UTB launched the ‘’Explore Uganda’’ – the Pearl of Africa brand that is aimed at communicating the unique tourism proposition in the domestic, regional and international marketplace for increased tourism numbers.
UTB Deputy Chief Executive Officer, Bradford Ochieng said, “we are rallying everyone to choose Uganda as a country of first tourism destination choice. We all have a role in marketing this country. We are happy that Rotarians are leading by example.”